A photograph must often stand alone and tell the story in one decisive moment, whereas a film allows you to develop and show a scene over time through many shots. In the moving image and photographic genres, the language of the image can be quite different. As a Cinematographer, I shoot moving images professionally and enjoy making commercials worldwide. Alongside this, I have always made stills photographs.
In both my film and stills work, I have developed a naturalistic approach to image making and prefer simplicity, using natural light. I have always enjoyed images with layering and texture, using film grain, reflections and glass, always favoring the abstract. I try to show a sensitivity to small things, details, imperfections, the way light may fall in different ways. I want to capture a sense that the images have been made in the moment, not designed or preconceived. For me, they feel more real that way, more believable as a story.
All these things contribute to an atmosphere, and that is what I try to photograph, the feeling of being in a place, with a person or landscape, a relationship.
Joe has shot award winning commercials with talents and international production companies including Blink, Somesuch & Co, Iconoclast, Partizan and London Alley. Directors such as Luc Janin, Jamie Muir, Sarah Chatfield, Thomas Bryant.